The overall objective of this project was to contribute to the development and sustainability of relations between Albania and Serbia. The initiative therefore aimed to overpass often wrong perceptions that impede normal political, economical and societal relations between the two countries.
The AIIS project was innovative because it also aimed at measuring perceptions on both sides and it was not limited at state level. Perceptions were measured through media coverage, both the Albanian and Serbian one, interviews with representatives of academia, civil society and journalists of both countries and an analysis of publications and research on the subject. There are three subjects that this project monitored: The political Realm, Economic and trade relations and Societal relationships and impressions. Through this initiative AIIS attempted to raise awareness about the role of Albania and Serbia in the regional arena and to advocate for the need of improved relations between the two countries in order to overpass perceptions of enmities and hatred and to leave behind a negative historical legacy that is still defining their relations.