Tourism Cooperation between Albania and Serbia

Tourism is a powerful tool to bring different countries together. By better knowing one another, people of different cultures and backgrounds will find it much harder to generate feelings of hatred and animosity against each other. Thus, the consolidation of interaction in the area of tourism between Serbia and Albania is very important for the further stabilization of the relations between the countries, since it will not only trigger better economic prospects but it will also positively change the perception that both nations have towards each other. Both Albania and Serbia have concentrated in the last decade to promote a better image of their respective countries by branding themselves as attractive tourist destinations of the Southeastern Europe region. Yugoslavia used to have an established tradition in the industry of tourism attracting a large number of Western foreign tourists. In Albania the arrival of foreign tourists was ideologically and strictly controlled during the past regime.