Albania and Serbia: Perceptions and Reality

The aim of this paper is to modestly contribute to the development and sustainability of relations between Albania and Serbia, by shedding light on current relations in the political, economic and cultural realms and potentials for future improvements. The initiative therefore aims to overpass often wrong perceptions that impede normal political, economic and cultural relations between the two countries. The paper is divided into five parts: Initially we draw attention to the historical background of relations between Albania and Serbia during the past twenty years; the second part is dedicated to the methodology adopted for the study; the third chapter deals with quantitative findings from media monitoring in both Albania and Serbia, and the fourth chapter focuses on qualitative findings retrieved from interviews both in Tirana and Belgrade; finally the paper ends with respective conclusions and recommendations that might serve to the future improvement of relations and, subsequently, perceptions on both sides.